HGC RADIO ADVERTISEMENTS PLACEMENT OF ADS IN AM STATION
TERMS OF REFERENCE

I. OBJECTIVE
To engage the services of an AM radio station that shall air four (4) 30-second radio advertisements of HGC daily for thirty days.

II. SCOPE OF WORK
The contracted radio station shall air four (4) 30-second radio advertisements of HGC daily for thirty days.  The exact days of airing will be subject of agreement between the HGC and radio station.

III. DELIVERABLES
The contracted radio station shall submit a copy of their daily advertisement log for the month, including the time and frequency of airing of the HGC’s ads.

IV. CRITERIA FOR SELECTION

1. The radio station must have nationwide reach.
2. It should belong to the top 10 radio stations in terms of audience share based on a survey conducted by a reputable survey company.
3. Its package cost must be the most advantageous to HGC.

V. APPROVED BUDGET FOR THE CONTRACT
The approved budget for the contract is Four Hundred Forty Eight Thousand Pesos (P448,000.00), inclusive of VAT, chargeable against the Corporate Operating Budget for CY 2014.